It's worth watching these brands on social media or through their email newsletters (especially around major shopping holidays), as you may be able to purchase a mattress and bedding bundle at a deep discount. Start-up mattress brands also seem to frequently run sales promotions. I’ve typically found that the mid-range, around $1,000, is always a safe bet.” We’ve noticed a lot of brands try to make their bed-in-a-box standout with unique claims (e.g., designed for athlete recovery), but they’re usually very similar to others on the market. Sach’s advice? “Don’t get hung up on marketing claims. But as some brands begin to increase their product range by offering specialized or luxe versions of their flagship mattresses, the prices can climb. As with other direct-to-consumer business models, many mattress start-ups are able to keep their prices low by selling directly through their website instead of through a third-party marketplace. The prices alone are a good reason to consider swapping your old sleep surface for a bed-in-a-box mattress. Also, consider your body type lightweight sleepers need softer, whereas heavier bodies need firmer.” Consider the Cost Sachs says, “Side sleepers need something softer with pressure relief around their hips and shoulders, stomach sleepers should go for something firmer, and back sleepers (or people who move around) fall into the medium firmness range. Knowing what kind of a sleeper you (and your partner) are can also help guide you to the right material and firmness. Foam will give you a pressure-relieving, sinking-in feel, while innerspring mattresses have more of the bounce feel you expect from traditional mattresses.” Sachs explains a simple rule of thumb to differentiate between them: “Just consider the type of feel you’re looking for and identify what your idea of comfort is. Many mattress-in-a-box brands now offer both types. Once you've zeroed in on a brand with a solid return policy, you'll have to decide whether you want a foam or hybrid mattress. It’s also worth checking what happens to the mattress if you don’t keep it, like whether the brand will donate it to a local charity.” Decide on Your Mattress Type “Most online brands offer at least a 100-day return policy, but the specifics can vary with things like return pick-up fees and how to schedule the return. This is your insurance in the event that the product doesn’t work for you. “I would say one of the most important things to look for when shopping for online mattresses is the return policy,” she says.
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